The Best Pursuit Alternative for Watch Dealers

If you sell pre-owned and luxury watches primarily online — from inventory, over messaging, and through your own storefronts — WatchFlow is usually the better fit than Pursuit. If you run a physical jewellery shop with a till, card terminal and repairs counter, Pursuit is built for exactly that. Here is an honest, no-spin comparison.

What Pursuit is, and where it's genuinely strong

Pursuit is a UK-based EPOS (point-of-sale) and retail-management platform for watch and jewellery retailers, part of the ClearCourse group. It brings together stock, over-the-counter sales, repairs, valuations, bespoke orders, payments and analytics across in-store and online. It is a mature retail system, and in several areas it does things WatchFlow deliberately does not:

• Real card payment processing. Pursuit markets PursuitPay for taking customer card payments, deposits by pay-by-link and payment plans. WatchFlow's Payments is a manual receivables/payables ledger only — it never processes an end buyer's card.
• Brick-and-mortar EPOS and hardware — touchscreen and tablet tills and barcode scanning. WatchFlow is web plus a companion iOS app, with no POS hardware.
• Repairs, valuations, bespoke orders and gemstone/certificate tracking — jewellery-retail depth WatchFlow has no module for.
• E-commerce sync. Pursuit advertises integration with platforms such as Shopify and WooCommerce. WatchFlow lists Shopify as coming soon and has no WooCommerce.

If those are your core needs, Pursuit is the honest recommendation. WatchFlow is a different tool for a different seller.

WatchFlow vs Pursuit at a glance

Where WatchFlow wins for online dealers

• A genuinely free tier. Starter is $0 forever for up to 7 watches (listings and posting need Pro). Pursuit has no free tier — see free watch dealer software.
• Transparent published pricing. Professional is $175/mo/user ($149 annual, 14-day trial) and Team $150/mo/user ($128 annual) — no sales call to see a number. Here's why transparent pricing matters.
• One-tap dealer distribution. Post a single listing to WhatsApp and Telegram at once, straight from inventory — the channels dealers actually trade in. More on posting to WhatsApp and Telegram.
• Included storefronts. A public retail storefront plus a password-gated wholesale storefront, auto-synced to inventory, with no separate Shopify subscription — see the watch dealer storefront.
• Dealer-native workflows — owned/consigned/memo ownership, a deals pipeline, and sales/memo/trade invoicing built for dealer-to-dealer trading rather than shop-counter retail.

Be clear on one point: neither tool syncs to watch marketplaces. WatchFlow has no live Chrono24 or eBay connector, and we found none for Pursuit either. If marketplace cross-listing is your top priority, choose a dedicated multi-channel tool instead.

Which should you choose?

Choose Pursuit if you run a UK retail shop that needs an EPOS till, card processing, and a repairs or valuations counter. Choose WatchFlow if you're an online watch dealer who wants inventory, memo/consignment tracking, invoicing, one-tap WhatsApp + Telegram posting, and included storefronts — with a free tier and transparent pricing. Compare the field in best watch dealer software, or if you're UK-based weighing both, read watch dealer software in the UK. Start free at mywatchflow.com/signup.